Hello Again... Grab the phone!

I am still here. I opened a new company and have been a little busy since my last post. My new business is the reason I am writing today. I decided to go back to my roots. I am dabbling in telemarketing and auto dialer campaigns.



Most people frown upon those types of advertising techniques and I would agree. There are some negatives to them for sure, but the positives far outweigh them.



1. Market to people outside your market - The cost of phone calls now with VOIP (Internet Phones) is almost nothing. You can use computers to do the calling for you. When the cost is so low what is the down side?



2. Statistics - Have you ever been telemarketed or had a computer call you to do a political poll? Did you hang up? OK, Now think about 100 people being called in one minute. How many do you think stay on the phone? Not enough? OK, now picture 1000 people - Then 10,000 - I think you get the point now. With the possibility of reaching 100,000 households in one day, your percentages do not have be that high to make an impression.

3. Technology - Answering machines and voicemail - Think of all the people not home during the day. Most computer dialer's have the ability to leave a "customized" message for people when their answering machine takes the call. Yes - A lot of people will delete the messages immediately, but some won't. Some people will here your message and think "Hey, I really need that right now."

4. Out Sourcing - Take advantage of companies overseas. They have the ability to do telemarketing and dialing at extremely competitive rates. Most of the time if you find the right company they can do cheaper then you doing it yourself. (Contact me and I can refer you to a good company)

Bottom-line, be more open minded in your marketing ideas. Just because you don't like something - that doesn't mean other people won't react to it. Especially if you have the ability to sell your product or service all over the country. People in different areas of the country react differently to things then you may think.

Well, that's it for now. See you again soon.